How to choose a WordPress theme? This is one of the questions that bloggers ask people who work in the web marketing industry. Because one step is clear: You can make a difference by installing the right theme. And not only from an aesthetic point of view: the template is related to the structure of the blog
Or the website, it’s clear. Because by loading the right topic you can allocate your work to a static project, a classic single page resume, or anything else. Or before you is the subject of blogging, the subject of editorial activity that involves the constant expansion of content.
Without forgetting e-commerce. Yes, you can convert your product to an online shop. It all also depends on the template that you decide to install. So, how do you choose a WordPress theme?
Better Professional or Free? Are both solutions possible? It should be answerable, right? Here are a series of indicators that will help you make a decision.
subject of this post
- Better free or paid templates?
- WordPress Templates: Easy to Install?
- A subject doesn’t have to be just responsive
- What to check before choosing
- how to choose wordpress theme
1️⃣ Better free or paid templates?
The discussion here can go on for years. When you ask how to choose a WordPress theme, the comparison always ends at the rock of pay. Because there are so many free templates for this CMS. But when you look at portals selling paid themes, the so-called premium ones, you understand that there is a clear difference.
How to choose a free wordpress theme.
A free blog places limits on creativity and functionality, the same goes for the theme: If you set up a free solution, you risk finding yourself with an inflexible reality. For example, what do you do if you often need a landing page for your services after having… And a magazine-style homepage? Sure, you can use plugins but at this point, you start straight with a professional and paid theme.
Often it is all about unnecessary aesthetics and added functionality. If you ask me where to focus my attention, I suggest you buy a good WordPress template. Firstly because the cost is not astronomical (usually around 50 euros) and then you have to consider the quality of the product.
2️ WordPress Templates: Easy to Install?
This is a problem. You look at the list of paid themes and let yourself be attracted by the most beautiful, which shows you a great demo. You look at it and above all imagine your name: you are the king of the internet.
You buy it, you install it and you end up with an ugly, awkward, slow blog. Often the difference between what you see and what you get is staggering, which is why you need to choose a theme that is easy to install and manage. Otherwise, you have to expect an additional investment in terms of development and web.
Of course, there is usually always a small modification to be done or an optimization to be done. I’m generally skeptical of topics that primarily sell aesthetics.
Often they are houses of cards, they never render as they are shown and add a lot of code by reducing the structure. Then, are you sure it’s all usable on mobile phones?
3️ A topic doesn’t have to be just responsive
We start with the responsive template to point to being mobile friendly. In fact, this concept runs the risk of being misleading as we first consider what happens on smartphones today.
This is because, in many cases, visits from mobile phones and tablets outnumber desktops, and the mobile-first index has revealed Google Cards: the search engine looks at the mobile phone version first and then Fixed looks at the computer’s version. This means a lot for those who have to choose a theme.
However, what does this mean for design? Firstly, it is not enough to be answerable, there is already a clear path for many years. The theme should favor usability, accessibility and good results.
But so do tasks related to conversions, such as those that end thanks to emails, product carts, and forms for sending reservations. Evaluate some points related to mobile:
- The distance of the elements from the button to facilitate the tap.
- Text readability: paragraphs, fonts, line spacing, bold.
- Clickability of links: The visibility of anchor text is the set of clickable words used in links to link one web page to another web page. An example of anchor text The anchor text on the display….
- Website speed even in 3G conditions.
This last point is very important. There are many indications regarding potential purchases related to SEO-friendly WordPress themes, with specialized optimization for search engines. My take: Make sure it’s fast, lean, and light. This is the most important thing to consider, you have to fight for a fast website and it is important to start off on the right foot.
Lightweight WP Template Example
Just do a quick online search of the best fast WordPress themes to get the answer: Genesis Framework is one of the reference points for those who are looking for quick templates to load.
There are other names to remember such as Pillar and DIVI which provides a great visual composer for creating landing page style pages to improve conversions. Even the newspaper chosen by me for my social web gives good results. Plus it has good customizations.
An example of a fast WordPress theme: Produce.
Among the solutions to remember I can mention POFO, a WordPress theme designed to load in minimum time. Simplicity is paramount in this template which provides many opportunities to customize and enhance your web experience. Now the choice is yours, what do you like?
4️ What to check before choosing
I have a little checklist to follow when I find myself in a position to set up a template for a blog or website. These are not very technical steps, but they allow me to proceed with peace of mind. How to choose a professional WordPress theme?
First, I find a blog that has already installed the template I chose and I check:
✔️How it performs on Google Mobile test.
✔️ What speed does it represent on PageSpeed Insights.
✔️Do you already have the possibility to insert a rich snippet?
✔️ Is there any solution to edit page template?
✔️ What do online reviews say about the topic?
✔️ Do a Google Search: Are the Authors Known?
✔️Is support active? Does it answer the questions?
Of course, not everything can be deduced from these considerations. For example, site speed does not depend only on the theme, but excluding other factors, you can understand whether it is a template that affects this parameter. Maybe you can get help from a webmaster to get some clear answers.
5️ How to choose a WordPress theme
In my opinion, the concept is clear: you must be prepared to carefully evaluate your needs. If you need a personalized, on-demand insurance blog template, go for the free theme.
Otherwise, go for professional solutions but without letting the fashion siren draw your attention. The risk of taking home a bad product is just around the corner.
The wrong choice risks burdening the blog, and it’s not the best. Do you agree with me? Do you have a question on how to choose a WordPress team? any other suggestions? Leave everything in the comments, let’s address the topic.
Like this article? Subscribe to our feed!
Author: DLM Editor
Life Tips and Hacks for Life Happiness and Prosperity.