If you have a business that is also focused on selling online, you probably know that getting more visitors than your competitors is important and undoubtedly the first step to your success. Once you start your business, the next big thing is to create buzz about your product, leave your mark and get people knocking on your door. Reaching the right customer is by far the most important statistic for any marketer in the world.
In 2021, the number of Internet users (digital population) worldwide has reached 4.66 billion which is 59.5% of the global population. Internet has removed all barriers and every business can reach millions of people across the world. This is the reason why businesses are converting online to capture all the possibilities that technology offers.
But this is what has made the world of digital shopping so competitive for marketers. According to the latest figures, there are currently 1.84 billion websites on the web as of March 2021. It paints a clear picture of the competitive landscape of the online world. You have a product to sell and have set up your online store. Fortunately, you get good traffic to your site from Google or paid advertising. Now the difficult question is what do you do with that traffic?
To take your business to the next level, you need to use the right strategies to encourage your customers to buy products from your business. However, much has already been written about the technical aspects of conversion rate optimization. So let’s talk about the non-technical and most effective aspects of converting visitors into loyal customers.
How to use psychological tricks to increase conversions
Here is a list of silent sales techniques or psychological tricks that will help you convert your visitors into customers.
Psychological Trick 1: Lack of Urgency
Human beings have a sense of urgency. They always try to catch a running rat just because they don’t want to risk losing themselves. That’s why Amazon is using this trick to increase conversations on its website. They ask you to shop for a limited time so you don’t miss out. You can also do it on their website and check the result after implementation.
Psychological Trick 2: Hyperbolic Discounts and Rewards
Whenever you buy something online, you want it to arrive as soon as possible. Customers prefer faster delivery over online shopping than anything else. This is also one of the psychological tricks and silent sales techniques.
Who knows this better than Amazon, which has served consumers for decades. They provide the fastest delivery service if you buy the product within a given period. Now there’s a “same day receiving product” trick Amazon uses to motivate you to shop.
Psychological Trick 3: Avoiding Harm
The opposition to loss is that for individuals, the pain of losing is psychologically twice as powerful as the pleasure of receiving. We always see people around us who care and prefer saving rather than earning money.
Sometimes they don’t need the product at the time, but they still buy to save some money on the deal. Amazon shows the amount that customers will save if they decide to buy the product.
know your Customer
If you treat visitors to your site as “traffic” you won’t convert them as much as you’d like. In order to convert visitors to your site, which is your ultimate goal as a businessman, you need to understand each visitor as a real human being.
First of all it is important to know who is your target customer, why they buy something, what is the reason behind the complete purchase decision?
As human beings, we are individually unique and different. But we are almost equal in how our brain works and what affects it. And that approach paves the way for marketers.
Many obvious things affect the human mind in daily life which you can use in favor of growing your business. That’s why marketing gurus talk about the influence of psychology in the buying process. To understand better, you need to know what is psychology and why is it important?
What is psychology?
It is the human brain that makes all the decisions. Psychology is the study that explains how our brain works and how it can influence behavior. As a marketer, studying customer behavior and what goes on in the minds of customers can lead to the longest periods of ’empty carts’ and ‘click backs’.
E-commerce giant Amazon is a great example of using psychological tricks. Amazon knows how and why people shop. They understand that psychological factors can bring tons of sales to their company.
They use psychological persuasion to deal with the mind of the visitor without spending much money or making extra effort. To accomplish this step, they use a number of methods that I’m going to cover next.
Businesses are focusing on driving traffic to their online store and they are doing it successfully as well. But getting traffic is only the beginning and half of the battle. If you are unable to convert visitors to your site, your hard work, time and money is almost wasted. People come to your site, spend some time browsing, and leave without taking any action. This is a clear challenge faced by new online businesses. Traffic that doesn’t take action is useless.
The list of psychological tricks is not limited to just three. I encourage you to do more research and find more techniques that can impress the visitor’s mind.
These exceptional marketing strategies can help you increase ecommerce conversion rates dramatically. It would be great to analyze the outcome of each move separately to see the impact on your business. I’d like to hear from you about the results after you apply these recommendations to your business.