A Guide on Selling Your Expertise As A Consultant

How to Turn Your Passion into a Business: A Guide on Selling Your Expertise as a Consultant

Are you passionate about something? Do you seem to know more about this thing than anyone you know? And are you curious to know how you can make money with that passion? You should become a consultant.

What is counseling all about?

Consulting is the business of giving expert advice to other people and getting paid for it. Consulting is a type of business that can be done in virtually any industry. Whether it is personal coaching, consulting on design or developing websites, this article will cover the fundamentals you need to sell your expertise as a consultant.

Here’s how to turn your passion into a business

1. Find what you’re passionate about

The first step is to find out what you are passionate about. Many people already know what they are passionate about and they are doing these things as hobbies. Do you have any hobbies that you do where you lose yourself in time? Do you find yourself always thinking about it and always talking about it with family and friends? That’s what you are passionate about. You can’t be obsessed with something. If you want to be a consultant in it, you have to be good at it. You need to be proficient in it. What do you know more about than anyone you know?

If you don’t know your passion, you can ask yourself these questions:

  • What things excite me?
  • What do I find myself thinking about all the time?
  • What activities do I like to do?
  • What do I know a lot about?

Find the answers to these questions and zero in on the top that appears in the answer to each question. This is likely what your main passion is. This part can take time as you sort out all the things that excite you, occupy your mind, take your time and things you know a lot about. After answering these questions, the next step is to figure out if your passion is in demand.

2. Find out if there is a demand

The best way to find out if your passion is in demand is to use data! The data will tell you whether there is a market for your passion. Numbers don’t lie. You can view trend data, search data, sales data, social media hashtag data, and more.

These are the tools you can use to view data for keyword search volume:


Let’s say your passion and expertise is in weightlifting. You’ll search for keywords like this:

  • exercise consultant
  • personal trainer
  • help train people
  • exercise coach
  • weightlifting coach

There are many other keywords, these are just examples. Other data you can search for: hashtags, followers for social profiles, views on video websites.

Another way to find demand is to look at people who are doing the same thing. If your passion is helping people exercise, you find other people doing the exact same thing. You can search for people doing this on any social networking site or on Google and see how much competition you have. Competition is good! It means there is a market.

An example of searching for competitors:

If your passion is weightlifting and you find a career related to it, then a weightlifting coach or consultant. You search for a weightlifting coach on LinkedIn and 1,240,000 results pop up. This means that there is a good market for it.

3. Start Establishing Yourself as the Authority

To sell to potential customers, you need to look like an authority. If you’re not an expert, why would someone turn to you for advice? You need to appear credible in the eyes of your potential customers.

To be credible, you have to appear like an expert with previous experience in the industry. how do you do this? A professional web presence and having other people say nice things about you gives you an expert image.

No matter what industry you are in, you need these things:

  1. a professional looking website;
  2. Social profiles (Facebook, LinkedIn) with followers, good content and testimonials. For quick testimonials, consider doing free work for people in your network;
  3. some media attention (appearing on any news publication online or offline);
  4. a pricing structure and an idea of ​​the exact services to be provided to your customers; And
  5. Once you have these things in place, you are ready to go after customers.

4. Start Marketing Yourself

The next step is to start marketing yourself to potential customers. Let’s say you chose holistic health coaching as your career because you are passionate about a healthy lifestyle and you want others to do the same. After building a credible online presence, you start reaching out to potential customers. The first step is to develop an ideal customer profile.

5. Develop an Ideal Customer Profile

Before you start reaching out to potential customers, you develop a perfect customer profile.

This is where you shortlist your dream client based on various criteria such as:

  • Ages
  • Location
  • Income
  • interests
  • the problems they are facing
  • goal or motivation

Once you find your customer profile, the next step is to figure out where you can find these customers. Once you start looking for them, start reaching out to them and see how you can solve their problems. This is where you interact with your target market. Interact as much as you can and know what they really want and need in relation to your service. Be a little flexible on your prices and exact deliverables and let their pain points guide you in what particular service they offer.


Doing the work you are passionate about for your career is not easy and requires step-by-step planning. Consulting is becoming more and more popular business for people nowadays and there are consultants in almost every industry. I hope this guide will help you turn your passion into a business and build the right career for you. It’s definitely not easy but as long as you have a plan and follow it, one day you’ll wake up and think “Wow, I can’t believe I’m doing this for my “job”! It’s almost too good to be true!”. Good luck and remember that it is never too late to turn your passion into a business.

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