John Maxwell once said that “We live in a culture that rewards image—often integrity. We foster people who appear to be doing their job together, and so do others.” to encourage.” With this in mind, it makes sense that when it comes to content marketing and PR leaders can exercise caution by simply sharing their achievements or highlight reel. However, the biggest lesson we can learn from Simone Biles’ actions at the Olympics is that leadership doesn’t require us to break ourselves in the name of perfection. Not only is it okay to be human, it’s okay not to be okay, show off!
This is important from a PR perspective, in particular, because—contrary to the cultural beliefs outlined by Maxwell, research shows that when leaders at the top of their game (such as Biles) are transparent and vulnerable, “revealing [they] are not perfect, it makes [them] more related” and therefore more likable. This is known as the Prattfall effect and is especially important in business because, as the old saying goes, people will only do business with people they know, like. do and trust.
Since PR (or public relations) is by definition, leaders can take action to promote “goodwill between [themselves] and the public, community, employees, customers, etc.” The Pratfall effect is clearly something you’ll want to exploit. So how can you do that?
1. Sharing the Blooper Reel
The opposite of a highlight reel is a blooper reel. Within the entertainment industry, this usually takes the form of a series of out-takes that showcase mistakes or mishaps that the actors were making while filming a particular show or film. For example, you can incorporate this into your content marketing strategy by sharing footage of out-takes or accidents that occurred during the shooting of video or audio content on social media. You can also do this by describing a blooper within the caption of your social media post and/or expanding this idea to deliver more value to your target audience through blog posts, emails or writing articles for any other platform. Huh.
2. Sharing Your Mistakes
They say, “Experience is the greatest teacher.” So another way to give your audience your blooper reel is to share some of the mistakes you made in your journey to become a leader today and how you overcame them. Not only does this allow you to use the Pratfall effect to your advantage, it shows those following you what they shouldn’t—saving their time and heartache in the process. This is not only a great way to boost the effectiveness of your strategy, service or product, but it’s also a great way to show your audience that you understand their pain points as you once were theirs. It will also serve as inspirational and motivational material for them.
“Real content marketing isn’t repurchasing advertising, it’s creating something worth talking about.” – Seth Godin
3. Sharing Your Limiting Beliefs (Past and Present)
You can further cover up your mistakes by revealing the limiting beliefs or myths that you bought to carry them forward. You can then share what you did to move them. If these are the things you still struggle with, you can share a content marketing post about it:
- what are you currently doing
- Progress Report
- The lessons you have learned in your journey to overcome them so far
You can also turn your blooper reel material into a montage to show how your progressive improvement has progressed from overcoming your limiting beliefs.
4. Sharing Your Struggles
Sometimes conflicts are not internal, like limiting belief systems, they are external, like circumstances. Have you had circumstances that are beyond your control that you refused to stop in the past or are currently refusing to stop? Whether it’s single parenthood, disability, racism, sexism, mental health issues or anything in between, share it! As they say, “representation matters”. Posts like these will not only make you more trustworthy—they’ll help others see that if you can achieve in spite of them, they can too.
5. Sharing Your Frustrations
Speaking of external circumstances, sometimes your ability to accomplish your mission as a leader doesn’t just depend on you – it depends on others. Sometimes this means that things are not always the way we want them to be. For example, experiencing setbacks in the form of no, delays or accidents. These aspects of everyday life are also worth commenting on because—like sharing your struggles—it will not only humanize you but give your audience an insight into how you handle and rise above these situations and defaults. , how can they do it .
It takes courage to take off his superhero cape and set him apart in public as a leader—especially with the constant pressure to be perfect. Still, it’s important to remember that your blooper reel is just as valid as your highlight reel to get to know, like, and trust with your target audience through content marketing and PR. I hope this article will help you implement it within your current strategy.