There is one sentence that I say a lot. This is “the definition of an expert as someone who knows the most about a particular subject in an average-sized room.” Just an average sized room, 30 people or so.
I say this most often when people approach me and say that they want to leave the corporate world and start their own business. They want to create a recurring revenue stream. This is often followed rapidly by “But I don’t know what I’ll do. I don’t know enough about anything.”
This happened more and more often in the last year or so as the pandemic made people reevaluate. People were on leave, earning money but unable to work. Will he get a job in a year? And did they really still want to do that work?
It was a perfect opportunity to reshape an existing business or create a new one, perhaps using some overlooked or overlooked skills.
So we go back to the specialist in an average-sized room. The first thing I say to my thought-out, yet enthusiastic potential customers is, “What do you know? What do you like? What interests you?” And it doesn’t mean “What have you done for a living for the last ten years?”
I worked with an HR director who initially planned to set up a membership for fellow HR professionals. She didn’t want more 9 to 5, she wanted more time, more freedom, more creativity. After a few hours of conversation, it became very clear that his heart was not in this venture! But because that’s what he had always done, he almost chose this route by default.
Once we started talking a little more, his love of aromatherapy came to the fore in the conversation. She knew all about their history, which essential oils should be put together to treat specific issues, explaining the difference between diffusers and scented spritzers with a fervor that never showed its face. was when we were talking about all things HR!
Long story short, her business plans underwent a dramatic change and she created an online course for aromatherapy novices who wanted to learn more and begin using essential oils to improve their mental, physical and spiritual well-being.
His enthusiasm, his passion ignited the idea and we set about creating a business plan to take his ideas forward.
“The most powerful weapon on earth is the human soul in fire.” – Ferdinand Focho
And the steps he took after that represent a major part of giving your new career the best possible chance at success. Since he planned to increase the audience, he started increasing his visibility. Tumbleweed was there for a while but remember it all starts with zero followers.
Consistency is key and her audience began to gain momentum, resulting in an engaged and involved group that was excited to have its membership added when it launched.
So, preparation and strategy are important, but what other tips should you keep in mind if you want to make a big difference in your career.
- Don’t give up your 9 to 5 before starting your business. Grow your business as a side hustle while you work. Yes, this will mean more hours to get started but it will also mean that even if things don’t work out perfectly in your first incarnation as an entrepreneur, you will still be able to pay off your mortgage.
- Do something that really interests you. The enthusiasm you feel will see you through challenging days with far more energy and optimism than any pay check.
- Build a business that works with the lifestyle you desire. My first occupation was as a wedding planner. I was very successful but the main reason I worked for myself when I started was because I wanted to see my family more and travel more. So I built a business when I worked every weekend during the spring and summer. Not very well thought out! Needless to say, it didn’t take long until I started building a separate business.
- Keep in mind, if you come across a business idea that no one has tried before, chances are it won’t succeed! If your idea has been done before, don’t worry, it’s not done by you. Your personality is what will make your idea stand out – remember, people buy from people so make sure you are shown for the real you in everything you do.
Deciding to change your career can be intimidating and should not be taken lightly, but it should also be acknowledged that it is often the most motivating and rewarding experience.
We’ve all learned over the past year that nothing is really predictable, there are no guarantees, so if you have the will to “do the thing you’ve always wanted to do” go ahead and do it.
But – do it with a plan and strategy that gives you the best chance for long-term stability, profitability and peace of mind.